You’re here because you believe in prevention—and so do we.
At Simsi, we know you’re not just responding to crime—you’re working to stop it before it starts. You deserve tools built around your needs, not someone else’s assumptions.
We’re the only place-based analytics company focused on risk—specifically, environmental risk. Our platform helps you identify where harm is most likely to happen, so you can take smarter action, earlier.
But Simsi is more than maps and algorithms. Behind the platform is a team that understands what you’re up against—and why it matters.
Built by a Team Who Gets It
You’re not just buying software—you’re gaining a team that’s sat in your meetings, seen the data gaps, and built a platform that finally fills them.
Meet the team behind the engiNe:
COO + Co‑Founder
Joel Caplan
Scaling strategic ops, DICE™ outreach
CTO + Co‑Founder
Julius Parishy
Architecting analytics & security
EVP + Co‑Founder
Leslie Kennedy
Scientific partnerships & funding ops
Director of Finance
Kristen Nielsen
Budgeting, compliance, numbers geek
Director of Growth
Andrew Horn
Sales + lead gen engine
Why It Matters
We built Simsi because too many public safety teams were stuck reacting to harm—when they could be preventing it.
After more than a decade of research at Rutgers University, one thing became clear: crime isn’t random. It’s rooted in environmental risk—and those patterns can be mapped, measured, and changed.
But even the best data is useless if teams don’t have the right tools, time, or language to act on it. So we built a platform that helps them see the risk sooner, communicate it clearly, and act more strategically.
The results speak for themselves:
63%
reduction in robberies in Atlantic City
22%
drop in gun violence in Kansas City
$10 ROI
for every $1 invested in Essex, UK
But this isn’t just about numbers. It’s about officers who finally have the data to make confident decisions. It’s about city leaders who can prove their impact. And most of all, it’s about communities that feel safer, more stable, and more supported.
Smarter strategy leads to stronger outcomes—and safer communities. That’s why Simsi exists.
Want to See What’s Possible in Your City?
Start with a free, no-pressure Public Safety Insight Snapshot customized to your city.
We’ll show you where risk may be concentrating—and where early intervention can make the biggest difference.